NBC News Revamps Leadership and Acquires Stake in European Network

2017-02-14 14:26:12

 

NBC News Revamps Leadership and Acquires Stake in European Network

NBC News made a significant reorganization of its leadership ranks on Tuesday, naming Noah Oppenheim as the division’s new president, while also announcing a major investment in a European TV network.

Mr. Oppenheim, the executive in charge of “Today,” will replace Deborah Turness, the top female executive in TV news. She will be moved into a new position — president of NBC News International — where she will be a liaison between the news division and the European network, called Euronews. Andrew Lack, the NBC News chairman, announced the changes in a memo to the staff Tuesday afternoon.

Mr. Oppenheim will continue to supervise “Today.”

NBC’s 25 percent stake in Euronews means that the network can, at long last, tap into an international market. This will enable it to compete more aggressively with CNN, which has a robust international presence (Euronews will be renamed Euronews NBC). Founded in 1993, the network has more than 400 journalists and is broadcast in 13 languages.

Euronews has a wide footprint — it reaches 277 million households across Europe, Africa and the Middle East — but its viewership is small. NBC spent roughly $30 million for its stake in the network, according to the person briefed on the plan.

Mr. Lack’s announcement comes just two years after NBC had reached a low point at its news division. The network was dealing with a crisis involving Brian Williams, the “NBC Nightly News” anchor; “Today” was consistently losing to “Good Morning America”; and MSNBC’s ratings were plummeting.

Mr. Lack, who ran NBC in the 1990s, returned several months later and has worked stabilized the division.

Mr. Oppenheim took over “Today” in June 2015 and brought a steady hand to the show following the short-lived and tumultuous run of Jamie Horowitz.

Under his leadership, “Today” returned to the No. 1 morning show in the 25-to-54-year-old demographic important to news program advertisers. It has defeated ABC’s “Good Morning America” in the category for more than a year — 59 consecutive weeks of wins — and it has narrowed the gap in the total viewer score: Last season, “Good Morning America,” which averages about 4.7 million viewers, had a lead of more than 288,000 viewers over “Today”; this season, the lead is down to about 123,000 viewers.

Mr. Oppenheim had to be lured back to “Today” two years ago after a flirtation with Hollywood. He wrote the screenplay for the film “Jackie.”

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